How Jomboy Media became a sports media powerhouse
Jomboy Media started as a baseball podcast between friends and its popularity exploded thanks to viral lip-reading videos. Now, Major League Baseball is investing in the fast-growing sports media brand to tap into its massive Gen Z and millennial following. Co-founder Jake Storiale and CEO Courtney Hirsch join "CBS Mornings Plus" to discuss the deal.
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Jomboy Media started as a baseball podcast between friends and its popularity exploded thanks to viral lip-reading videos. Now, Major League Baseball is investing in the fast-growing sports media brand to tap into its massive Gen Z and millennial following. Co-founder Jake Storiale and CEO Courtney Hirsch join "CBS Mornings Plus" to discuss the deal.
