Timbaland's AI music project is a ghost in a misguided machine

The super-producer whose beats moved the boundaries of Top 40 radio is chasing a new revolution: digital superstars and the erasure of artistic process as we know it.

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Jun 17, 2025 - 03:14
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Timbaland's AI music project is a ghost in a misguided machine
Timbaland speaks at the 2023 A3C conference in Atlanta. The Grammy-winning hip-hop producer has launched an AI music company, Stage Zero, with the goal of creating a stable of digital "artists."

The super-producer whose beats moved the boundaries of Top 40 radio is chasing a new revolution: digital superstars and the erasure of artistic process as we know it.

(Image credit: Prince Williams/WireImage)

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